Vittoria Ceretti Stuns as Italian Flag Bearer at the 2026 Winter Olympics Opening Ceremony

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Italian supermodel Vittoria Ceretti made a striking appearance at the 2026 Winter Olympics Opening Ceremony in Milan, proudly presenting the Italian flag in front of a global audience. The event took place on February 6, 2026 , at the iconic San Siro Stadium, marking the official launch of the Milano-Cortina Winter Games. Ceretti, 27, who has been romantically linked to actor Leonardo DiCaprio for nearly three years, took on the prestigious role of flag bearer during a key segment of the ceremony. Representing her home country, the Brescia-born model walked gracefully as part of a visually stunning tribute to Italy’s national colors. She wore a custom Armani PrivĂ© gown, designed with dramatic sleeves and a refined high neckline. The elegant white dress complemented the ceremony’s artistic theme and reflected Italy’s strong ties to fashion and culture. Ceretti later handed the Italian flag to the Corazzieri, the ceremonial honor guard of the Italian Carabinieri, shortly after a live...

TrumpRx Launch: White House Unveils Direct-to-Consumer Drug Website to Cut Prescription Costs

The White House has officially launched TrumpRx.gov, a new government-backed platform designed to help Americans access discounted prescription drugs by connecting them directly to pharmaceutical manufacturers. The initiative is part of President Donald Trump’s broader push to lower U.S. drug prices to match the lowest prices paid in other developed countries, a policy known as “most-favored-nation” (MFN) pricing.


Unlike traditional online pharmacies, TrumpRx does not sell or ship medications directly. Instead, it functions as a price-comparison and discount gateway, redirecting users to drugmakers’ direct-to-consumer websites or providing downloadable coupons that can be redeemed at participating pharmacies.

How TrumpRx Works

Patients with valid prescriptions can visit TrumpRx.gov to search for medications and view discounted pricing options. Depending on the manufacturer, savings may be accessed through:

Manufacturer direct-purchase portals

Printable or mobile pharmacy coupons

Cash-pay discounts that do not require insurance

The platform is primarily aimed at uninsured Americans or individuals willing to pay cash instead of using insurance, although experts caution that insured patients may not always see savings if purchases don’t count toward deductibles.

Major Drug Discounts Featured at Launch

At launch, TrumpRx lists about 40 high-demand brand-name drugs, including treatments for diabetes, obesity, cholesterol, asthma, fertility, and hepatitis C.

Notable price cuts include:

Ozempic and Wegovy — reduced from over $1,000/month to as low as $149–$350/month depending on dosage

Zepbound (weight-loss medication)

Januvia (diabetes)

Repatha (cholesterol)

Advair Diskus (asthma)

Epclusa (hepatitis C)

Insulin Lispro — priced as low as $25 per vial

These discounts stem from agreements with major pharmaceutical companies including Pfizer, Novo Nordisk, Eli Lilly, Merck, AstraZeneca, GSK, Sanofi, and Amgen.

Why the White House Created TrumpRx

The administration says the platform is intended to:

Lower drug costs for Americans

Increase transparency in pharmaceutical pricing

Pressure drugmakers to align U.S. prices with international standards

Offer affordable options for patients struggling with out-of-pocket costs

The White House claims some medications could see price reductions of hundreds of dollars per month, especially in high-cost categories like diabetes, obesity, and fertility treatments.

The White House

Concerns and Criticism

While the launch has been promoted as a major step toward affordability, healthcare experts and critics warn that:

Savings may be limited for insured patients

Some discounts may overlap with existing manufacturer programs

The platform does not reform the broader insurance-pharmacy pricing system

Drugmakers may benefit by bypassing insurers and pharmacy benefit managers

Analysts also note that while TrumpRx could help certain consumers, it does not guarantee universal price reductions across the healthcare system.

The Bigger Picture

TrumpRx is part of a broader political and economic strategy as rising healthcare costs remain a top voter concern. The White House frames the platform as a consumer empowerment tool, while critics argue it is a limited workaround rather than a full pricing reform.

Still, the program could offer meaningful relief for uninsured Americans and cash-pay patients, particularly for expensive brand-name drugs that are often out of reach.

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